Corporate Citizenship Report Writing
Corporate Citizenship Report (CCR) writing is a multi-disciplinary challenge requiring insight, honesty, sound judgment and a persistent ethical awareness. As much as a reporting exercise as it is a writing process, CCR writing requires extensive interfacing with key organisational players. Gleaning an undistorted impression of a company’s corporate citizenship efforts may require interviewing a broad range of employees, business unit directors, managers and external stakeholders.
Perceived integrity is a function of trust; not of marketing or advertising
A good CCR features frank, honest storytelling. Although the PR, Marketing and Advertising functions may have a lot to contribute in terms of statistics, events and factual coverage, conventional branding objectives are suspended for the purposes of CCR reporting and writing.Good corporate citizenship report writers possess the ability to discern and manage the ‘branding imperative’, taking an almost journalistic approach to create what can best be described as balanced corporate reportage.
Find out more about Acumen’s CCR writing process, or contact us now to discuss your company’s report writing requirements.